The language of brand protection.

Any unauthorized exploitation of a brand's IP — counterfeits, impersonations, MAP violations, or domain spoofs.

Automated agent that scans marketplaces, social platforms, and the open web for infringing listings.

Formal legal notice demanding the recipient stop unlawful use of a brand's IP.

Anti-Counterfeit Authority — Kenyan enforcement body that investigates and removes counterfeit goods from trade channels.

Creator-driven ecosystem promoting visually identical alternatives to premium products, often blurring counterfeit lines.

Coordinated legal, technical, and commercial actions taken to remove infringements and deter repeat offenders.

Authentic goods sold through unauthorized channels, eroding pricing, warranty integrity, and brand control.

Detection method comparing image fingerprints against known infringing assets.

Rate at which infringing listings appear, indicating attack scale and required response cadence.

Minimum Advertised Price — the lowest price a reseller can publicly advertise for a product.

Process of submitting infringement evidence to a platform to trigger removal of the offending content.

Pre-built toolkit replicating brand assets to harvest credentials or payment data.

Cryptographic or physical check confirming product authenticity at point of sale.

Controlled purchase used to forensically verify counterfeit suspicion.

Continuous monitoring of new filings to detect conflicting marks before registration.

Detection and takedown of typo-squatted, spoofed, or fraudulent domains.

Numerical representation enabling semantic similarity detection across imagery and copy.

Maintaining an approved-seller registry to surface unauthorized resellers automatically.