NewGuardIntelGet your brand scan
    Built for Africa · Evidence informed by , & frameworks

    Full brand protection,with ValueGuard.

    Fake products, copycat sellers, stolen content and accounts pretending to be you cost you sales and trust. We protect African brands globally — watching every marketplace, social platform and website where your brand shows up, confirming what's fake, and getting it taken down — then making sure it stays down.

    ValueGuard AI — Brand Protection & Anti-Counterfeiting Services

    Threat Landscape

    Counterfeits don't announce themselves.

    They appear quietly, spread across multiple channels, and damage your brand before you know they exist.

    01Stage one

    Where threats appear

    Infringement rarely arrives as a single obvious violation. It appears in the places where buyers already shop.

    A shopper in a Nairobi market browsing product listings on her phone
    MarketplacesJumia · Kilimall · Jiji · AmazonListings appear at similar prices, using product images that are not yours.
    A shopkeeper in East Africa looking at a social media profile on his phone
    Impersonation & social commerceInstagram · TikTok · FacebookFake profiles and pages use your brand name to collect orders through DMs and WhatsApp.
    A trader comparing two nearly identical tea packages at a Kenyan market stall
    Trademark infringementLookalike packaging · Cloned stores · PhishingCopycat packaging, typo domains and cloned stores collect payments and personal data.
    02Stage two

    How the problem spreads

    One listing becomes a network. Similar domains multiply. Social pages appear and disappear. Marketplace listings resurface under new names.

    Manual checks treat symptoms, not the source.
    See what it costs
    A shopper comparing listings on a marketplace app on a phone
    Marketplace listings are where the problem first becomes visible.
    03Business impact

    The cost of doing nothing compounds.

    The damage rarely stays in one place. Each channel that goes unchecked adds another place for customers to lose confidence.

    Counterfeits are not just a revenue problem. They affect customer safety, brand reputation, distributor confidence and future legal options. The longer they remain visible, the harder they become to contain.

    • Revenue leakage

      Every diverted sale is a lost transaction that compounds month over month.

    • Customer trust

      Buyers who receive counterfeit goods blame your brand, not the seller.

    • Customer safety

      Unverified products can cause harm, creating liability exposure.

    • Channel integrity

      Authorized distributors lose confidence when fakes undercut their prices.

    • Legal exposure

      Unaddressed infringement weakens your position if action becomes necessary.

    ValueGuard AI helps you identify where your brand is being misused, understand how the activity is spreading, and take organized action across marketplaces, domains and social channels.

    Keep reading: What counterfeits actually cost a brand

    Which risk is affecting your brand?

    app.valueguardai.com/counterfeit
    ValueGuard AI dashboard comparing a genuine product against a counterfeit listing

    Illustrative workflow image, not actual enforcement results.

    Stop counterfeit sales. Protect your brand.

    Review suspected listings against your genuine catalogue and document evidence for appropriate complaints on agreed public channels.

    • Image and text matching against your real products
    • Kenyan marketplace examples: Jumia and Kilimall
    • Supporting evidence for platform complaints
    Explore counterfeit protection

    Compare suspected copies with your product records.

    Illustrative example — sample products and data, not real cases or live daily totals.

    https://app.valueguard.ai/dashboard
    ValueGuard AI
    Brand Protection Platform
    Active
    2847
    Sample data
    Removed
    1293
    Sample data
    Pending
    184
    Sample data
    🔍 AI Detection Analysis
    COUNTERFEIT
    Real
    Authentic Nike Shoe
    ✓
    Fake
    Counterfeit Nike Shoe
    ✗
    ✗
    !
    Nike Air Jordan 1
    98.5%
    Issues
    8
    Risk
    High
    • Poor stitching quality
    • Logo misalignment
    • Material defects
    Detected 2 min ago
    Success
    +8%
    94.3%
    Response
    -12%
    2.4h
    Detection Trend
    Sample counterfeit detections
    412
    +12.5%
    Top Platforms
    🛍️Amazon
    124744%
    📱eBay
    85630%
    🎯Alibaba
    52218%
    📸Instagram
    2228%
    ⚠️ Threat Intelligence
    High Risk
    New sellers247
    Suspicious domains89
    Flagged accounts156
    Sample Activity
    Counterfeit removed2m
    Amazon · Nike Air Max
    New detection5m
    eBay · Gucci Bag
    Takedown pending12m
    Alibaba · Apple Watch
    Seller blocked18m
    Instagram · Louis Vuitton
    Geographic Distribution
    🇨🇳China
    42%
    🇺🇸USA
    28%
    🇹🇷Turkey
    18%
    Protect Nike
    €2487
    Illustrative revenue figure
    Detected€2750
    Removed-€263
    Total€2487

    Illustrative outcomes snapshot

    Protection active
    Counterfeits Removed
    1,293
    Sample data — not verified enforcement results
    Impersonations Blocked
    263
    Reporting period
    Illustrative snapshot
    Sample removals
    2,487
    See your report

    Everything fake about your brand.
    Gone.

    Fake versions of your products

    Someone is selling copies of what you make. We find those listings and get them removed — as many as it takes.

    Explore Brand Protection
    Product detection

    Fake accounts and websites using your name

    Copycat shops, fake pages, scam ads and people pretending to be you. We track them down and shut them down.

    Explore Impersonation Removal
    F
    fli4
    368 posts13K followers1 following
    Fli-4
    Fashion Product
    Designer Shoes
    Branded Accessories
    Detected

    End unauthorized distribution

    Resellers and grey imports that undercut your prices and your partners. We identify them and stop them.

    Explore Gray MarketIllustrative African distribution staff reviewing a shipment

    Your content, copied and shared

    Pirated files, stolen videos, leaked courses and cracked software. We get them off the internet and keep them off.

    Explore Anti-PiracyIllustrative African content creator editing video

    Access seasoned IP Experts

    When our AI finds the infringement and the takedown notice is ignored, the matter is escalated to our panel of Kenya's leading IP advocates, ACA agents, and digital forensics specialists, accessible directly from your Value Guard console, with evidence already in hand.

    Connect with IP ExpertsIllustrative African legal professionals reviewing documents
    What we handle for you

    Four things we take off your plate

    WE WATCH

    We watch the places your brand gets faked

    Every marketplace, social platform and website where your products show up — checked around the clock, so a fake never sits there unnoticed.

    • Local coverage: Jumia, Kilimall, Jiji, Facebook Marketplace KE, Bumpa
    • Global coverage: Amazon, eBay, Shopify, Alibaba, AliExpress, TikTok Shop and more
    • New fakes spotted within minutes of appearing
    We watch the places your brand gets faked

    Linda chapa yako · Protect your brand

    Nairobi · Mombasa · Kampala · Kigali · Dar es Salaam · Addis Ababa · Lagos · Accra · Johannesburg · Cairo

    African brands, wherever they trade.

    Brand protection

    Scope agreed with your team

    Listing review

    Suspected misuse assessed

    Evidence support

    Inform appropriate next steps

    Kenya focus

    Channel availability confirmed

    What brands say

    Illustrative feedback showing the difference brand protection makes day to day.

    "ValueGuard AI has saved us millions in lost revenue. The AI detection is incredibly accurate and the automated takedowns are lightning fast."
    JM
    Jennifer Martinez
    VP of Brand Protection at Luxury Fashion Brand
    "We've taken down over 10,000 counterfeit listings in the first 6 months. The platform pays for itself many times over."
    DC
    David Chen
    Legal Director at Consumer Electronics
    "The 24/7 monitoring gives us peace of mind. We're alerted to threats immediately and can act before significant damage occurs."
    ST
    Sarah Thompson
    Brand Manager at Sporting Goods Co.
    "Moving from manual enforcement to ValueGuard AI was a game-changer. What used to take weeks now happens in minutes."
    MR
    Michael Rodriguez
    IP Protection Lead at Software Company
    "The subscription model helps us plan ongoing content protection with a clear, agreed service scope."
    LW
    Lisa Wang
    General Counsel at Beauty Brand
    "ValueGuard AI's machine learning gets smarter every day. It now catches counterfeiters trying to evade detection with incredible accuracy."
    JP
    James Patterson
    Anti-Counterfeiting Manager at Pharmaceutical Company
    "The ROI is undeniable. We've protected over $5M in revenue and our brand reputation has never been stronger."
    AF
    Amanda Foster
    Chief Marketing Officer at Premium Footwear
    "Integration was seamless and the support team is exceptional. They truly understand brand protection challenges."
    RK
    Robert Kim
    Head of Legal at Designer Accessories
    "We reduced counterfeit incidents by 94% in just 3 months. The AI-powered enforcement is revolutionary."
    EN
    Elena Novak
    Brand Protection Director at Luxury Watches

    BUSINESS OUTCOMES

    What changes once brand protection is systematic.

    The threat does not go away — but it stops being unmanaged, unmeasured and expensive.

    Fewer fakes in market

    Counterfeit listings are found, confirmed and removed continuously — not in occasional sweeps.

    Less manual work

    Searching, evidencing and filing takedowns stops consuming your legal and e-commerce teams.

    Cleaner channels

    Unauthorised sellers are identified and addressed, so pricing and distributor agreements hold.

    Provable progress

    Every threat, action and removal is logged and reported, so exposure can be measured quarter over quarter.

    Find out what's fake out there

    Book a walkthrough and we'll show you the counterfeits, unauthorised sellers and impersonators using your name right now — and what removing them is worth.