MARKETPLACE INTEL
Inside the $2.4B counterfeit beauty wave on TikTok Shop
How dupe-economy creators became the most efficient distribution layer for sub-spec skincare — and the playbook brands are using to claw it back.
12 min readApr 2026
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Field notes from the
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Long-form analysis, marketplace intelligence, and operator playbooks — written by the analysts who run the takedowns.
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Strategy
MAP enforcement is a moat, not a policy
6 minApr 14
DetectionWhy image-hash failed and vector embeddings win
8 minApr 09
Case StudyHow a luxury house cut grey-market by 71%
9 minApr 02
RegulationEU DSA Article 16: what brands must file by Q3
5 minMar 28
OperationsThe 14-day takedown timeline, deconstructed
7 minMar 21
Threat IntelMapping the Shenzhen → Lagos resale corridor
11 minMar 15
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